Advertising (for a new practice)
Just wondered if I could pick all your brains again!
I've been approached by several companies recently with great and new exciting opportunities for advertising with them - which I've been very circumspect about - but now I've been approached by a local NHS/Age Concern sponsered magazine offering a free editorial/article the same size as the advert I purchase which I am very tempted by as it will be sent out to many of my target audience.
So the first question is... has anyone else ever taken up these types of offers and if so how did it work out - did it create much new business?
and - on the same afternoon - Yell.com and 118 247 (but not yellow pages) approached me - and again I'm uncertain whether to invest in these - so again, has anyone used this service/using and how do you find it for generating business?
and, any tips of what advertising methods to use and what to avoid (so far i've found word of mouth is great - but not the fastest method!)
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