The new Asics DynaFlyte

Craig Payne · Jun 17, 2016

Members do not see these Ads. Sign Up.
Hot on the heels of last yrs Metarun, ASICS now are releasing the DynaFyte - their lightest ever cushioning shoe

Here is the press release:
ASICS Launches DynaFlyte - The Key To Fast Running
ASICS' lightest-ever cushioning shoe to unlock speed

IRVING, Calif., June 14, 2016 /PRNewswire/ -- ASICS launches the new DynaFlyte model, its lightest-ever cushioning shoe for runners who want speed. Delivering both lightweight and cushioning, the DynaFlyte model unlocks runners' speed so they can run fast at any distance. Featuring a full-length FlyteFoam midsole, DynaFlyte is the first product that allows everyday runners to experience ASICS latest patented midsole technology in its purest form.

ASICS held a global launch event for the DynaFlyte model in New York City on June 14, featuring ASICS elite athletes Candace Hill and Ryan Hall, media, influencers and scientists from ASICS Institute of Sports Science (ISS).
The DynaFlyte model unlocks the potential to run fast by delivering superior cushioning in a lightweight shoe. With less shoe weight to swing forward, runners experience less energy loss, more efficient running and unlock the potential for speed at any distance.

Maintaining effective cushioning while simultaneously reducing a shoe's weight is a key challenge in running footwear development. Featuring category-bending innovations, it has defied the inverse correlation between lightweight and cushioning, allowing runners to improve their speed at any distance. Having broken the 10.5 oz barrier, DynaFlyte weighs 9.3 oz for men and 7.8 oz for women.

Discover Pure FlyteFoam Technology
At the core of the DynaFlyte model is FlyteFoam, ASICS patented lightweight and responsive cushioning technology ? first trialed in MetaRun in November 2015. DynaFlyte marks the first use of FlyteFoam in its purest form, through a full-length midsole engineered to deliver lightweight and highly-functional cushioning.

FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, it is approximately 55 percent lighter than the industry standard and is ASICS lightest midsole. Equipped with a full-length FlyteFoam midsole, DynaFlyte meets the highest level of cushioning standards among ASICS running footwear.

The ISS Promise
The DynaFlyte model was designed and developed at the ISS, ASICS research & development center in Kobe, Japan. ISS, the beating heart of ASICS, is where countless pieces of data from amateur and professional runners over the past 30 years are curated and analyzed to inform product development. ISS has put ASICS at the forefront of research in running. Their rigorous approach to product development has led to the discovery of the breakthrough technology, FlyteFoam.

DynaFlyte embodies ISS human-centric science approach to product development and commitment to continuous improvement, bringing new possibilities to runners looking for performance and speed at any distance.

With DynaFlyte, runners can fully experience FlyteFoam technology at its purest. We are excited to launch DynaFlyte, and see how FlyteFoam will be able to help runners unlock their speed, said Dr. Tsuyoshi Nishiwaki, Executive Officer, Senior General Manager, ASICS Institute of Sport Science.

DynaFlyte in Action
ASICS sponsored a global launch event in New York City on June 14th, showcasing the DynaFlyte model, its key product release of the year and its featured technology, FlyteFoam. During the launch ASICS introduced an interactive installation, the DynaFlyte Deck, a specialized running track. The event was designed to bring to life the shoe's full experience and consumer benefits.

Developed in cooperation with ISS, it is programmed with colored lighting and sounds that offer runners on the track different drills to experience and feel the DynaFlyte models core benefits ? lightweight, cushioning, and the potential for speed.

Media and influencer attendees were able to test-run the product on ASICS' custom-made DynaFlyte Deck.

ASICS elite athletes Ryan Hall and Candace Hill, as well as scientists from ISS, also participated in the global launch event.

ASICS newest and youngest track and field athlete, Candace Hill, spoke about her partnership with ASICS:

One of the reasons why I choose partnering with ASICS is because they get what it means to be fast and being the fastest is the main focus for me on the track and in my training said Hill. This new shoe by ASICS can unlock that potential for everyone while still feeling light and comfortable.

The DynaFlyte model will be available for men and women at ASICS online stores and select running outlets worldwide starting July 2016.

Join in and follow the 'WANT IT MORE' community online by using the #wantitmore hashtag.

For more information on the 'WANT IT MORE' campaign, visit www.asics.com/us/en-us/wantitmore
Click to expand...

NewsBot · Jun 17, 2016

Story from Weartesters:
MEET THE ASICS DYNAFLYTE, ITS LIGHTEST SHOE EVER

Coming in at 270 grams (0.60 LBS), the Asics DynaFlyte is the company’s lightest shoe ever. Equipped with what Asics is calling ‘FlyteFoam’, the brand claims that this is its most advanced cushion setup to date. With over 300 prototypes tested, Asics is finally ready to put its money where its mouth is.
Click to expand...

and Competitor.com:
ASICS Unveils Lightweight, Responsive DynaFlyte Trainer

A year ago ASICS unveiled the MetaRun, which most observers at the time dubbed a “concept shoe.” With only a few thousand units produced and a $250 price tag, it was obvious the Japanese shoe brand wasn’t targeting the MetaRun at a mass audience, but rather using it as a vehicle to strut their design technology stuff, the way auto makers do at the yearly auto shows. And to be sure, the MetaRun incorporated some half dozen design features aimed at making it lighter, more responsive, and more stable.

Now, what was perhaps the most significant of those innovations, the FlyteFoam midsole material, has made its debut in a mainstream production model, the DynaFlyte.
Click to expand...

NewsBot · Sep 22, 2016

NewsBot · Jul 27, 2016

Why we’re in love with the Asics DynaFlyte

After creating 300 prototypes, Asics has come out with a shoe that is comfy with a soft landing. Runners are sure to reach for this dependable neutral trainer in coming months.
Click to expand...

NewsBot · Aug 1, 2016

ASICS DynaFlyte with FlyteFoam: la triade dell equilibrio (use Google translate)

NewsBot · Aug 17, 2016

Use Google Translate:
Asics Dynaflyte : la nouveaute venue du Japon

NewsBot · Aug 25, 2016

Asics DynaFlyte Review

NewsBot · May 5, 2017

ASICS Dynaflyte 2 | First Look

NewsBot · Jul 10, 2017

Press Release:
LIGHTWEIGHT RUNNING SHOES FROM ASICS PUT EVERY RUNNER ON THE FRONT FOOT
RELEASE DATE: 2017.07.06
DynaFlyte 2™, Dynamis™ and RoadHawk FF™ offer wearers speed plus comfort thanks to lightweight FlyteFoam™ midsole
Three new models from ASICS’ FlyteFoam Fast Series of performance running shoes are set to give an injection of speed and comfort for runners across various levels and needs – from park runners and city cruisers, to time trialists and marathon racers.
ASICS DynaFlyte 2, Dynamis and RoadHawk FF all feature FlyteFoam, ASICS’ lightest-ever midsole technology. FlyteFoam works with the wearer’s foot to deliver superior cushioning every step of the way. It is also about 55% lighter than the industry standard midsole material, offering runners a comfortable fit with a fast, responsive feel.

DynaFlyte™ 2
Offering lightweight cushioning, ASICS DynaFlyte 2 are designed for runners wanting speed, versatility and comfort. Weighing just around 260g* (about 10g less than the previous DynaFlyte model), they offer the lightweight feel of a racing shoe without having to settle for a thin, uncomfortable midsole. An all-new Adapt Mesh™ [1] breathable, seamless upper follows the movement of the wearer’s foot, improving flexibility and preventing irritation-causing wrinkles from forming as they move. Meanwhile, an updated design ensures the trainers look as good as they feel.

Dynamis™
Made for mild to over-pronators, ASICS Dynamis provide the high stability they need without the added weight. At just around 270g*, they give runners a feeling of speed without having to compromise on support and comfort. The trainers feature a micro-adjustable Boa® System that helps power the DynaPanel™ and lets wearers fine-tune their fit to the millimeter and on the fly using just one hand. The Boa System, DynaPanel™ and DynaTruss™ combined provide runners with superior stability and dynamic medial support.

RoadHawk FF™
ASICS RoadHawk FF are go-fast, go-anywhere trainers that are great for your feet and wallet. A half Mono-Sock™ with seamless engineered mesh wraps snugly around the foot for a supportive fit while the quick-drying Ortholite sockliner provides superior cushioning. What’s more, their unique combination of top technical benefits and fresh, youthful look mean they are equally fit for a run in the park or for wearing in everyday life. And all at a very competitive price point.

Gerard Klein, Senior General Manager, Global Performance Running Footwear, ASICS Corporation says: “ASICS’ mission is simple: to help everyone enjoy the best, most comfortable ride possible. From the fast and furious, to cruisers and over-pronators, these latest additions to our trainer line-up do exactly that – for a variety of runners, on every type of terrain. Anyone needing extra medial support can kiss goodbye to using heavy, awkward trainers thanks to Dynamis. If speed and responsiveness over any distance is your thing, then DynaFlyte 2 is a versatile, stylish choice. And for those who want a running shoe to suit both their sport and lifestyle needs, there’s RoadHawk FF. We invest heavily in innovation every year. These latest trainer models show exactly why we do it.”
Alongside the new trainers, ASICS is also releasing the LITE-SHOW Apparel Collection, an accompanying range of performance men’s and women’s apparel. These include stylish, breathable tops and bottoms as well as comfortable running socks.

NewsBot · Aug 25, 2017

NewsBot · Sep 21, 2017

ASICS DYNAFLYTE 2 REVIEW

NewsBot · Dec 13, 2017

Asics Dynaflyte 2 Review

NewsBot · Apr 24, 2018

ASICS DynaFlyte 3 | First Look

The new Asics DynaFlyte

Craig Payne Moderator

Attached Files:

dynaflyte.JPG

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

ASICS launch tool to predict growth of the childs foot

MetaRacer from ASICS

Mizuno and ASICS Netball Footwear

Asics Metaride; ‘Most Important Innovations’ ?

The new Metarun Running Shoe from Asics

30yrs of ASICS gel technology

Asics Gel Melbourne for Medial Knee Osteoarthritis

Share This Page

The new Asics DynaFlyte

Craig Payne Moderator

Attached Files:

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

NewsBot The Admin that posts the news.

Share This Page

Useful Searches