Boomer loyalty: Insurers draw on a little help from their friends to market pre-Medicare coverage

Podiatry Arena Boomer loyalty: Insurers draw on a little help from their friends to market pre-Medicare coverage

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Boomer loyalty: Insurers draw on a little help from their friends to market pre-Medicare coverage

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20th April 2008, 06:11 PM

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Boomer loyalty: Insurers draw on a little help from their friends to market pre-Medicare coverage

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Health plans are marketing hard to baby boomers, a generation that was once overlooked. Insurers hope the ties they establish now with this giant demographic group will transfer to their Medicare Advantage plans later.

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