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The latest Chiropractic Economics has this article: Surviving and thriving in tough times--How to recession-proof your practice
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We may not know for certain if the nation is yet facing the ?Big R? (recession), but there is little doubt we are in the midst of tough economic times.
And as individual discretionary incomes shrink, it is more important than ever for chiropractors to strengthen their business and shore up their customer base.
Because the operations side of the practice is often not your area of expertise, this may seem like a daunting task. But experts agree that with a little marketing knowledge and a touch of business savvy, you can successfully weather the potentially rough and uncertain waters ahead.
?The same things that make a practice successful also can make it recession-proof,? says chiropractic financial consultant Stanley Greenfield. ?Just keep doing what you did to build your practice and now do more of it. The ones who do this will continue to thrive, and when things get better they will be the leaders of the pack.?
How to recession-proof your practice
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