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This just appeared in BusinessWeek Online about a marketing plan for a heel pain product:
Quote:
Bringing the Market to Heel
The potential customer base for this foot-care product is huge. What this entrepreneur needs are some low-cost ways to reach it
Q: Our company has just launched a new medical product targeted at consumers with heel pain. We need to get the attention of a mass audience -- as many as 8 million Americans could use this product -- but we have only a limited budget. We have tried PR, conducted a proprietary survey, done search-engine listings, yet we have not been able to reach a wide enough audience
Bringing heel pain product to market
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