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The latest Chiropractic Economics has the full text of this: Develop a marketing plan that works
Quote:
Marketing a private practice is one of the most misunderstood and frustrating areas of practice development.
Mainly because many private practices seldom effectively utilize a calendar of events, post procedures, or has any marketing action plans in place. This is a disaster waiting to happen.
Without a linked sequence of events in any rational manner, you may conclude that marketing your practice is ineffective, perhaps even unnecessary. But today’s modern world no longer tolerates an approach to marketing the practice that is not organized, relevant, and plainly visible to the employees and patients alike. In order to effectively market your practice, you need to develop a marketing plan that works for you.
Step No. 1: Define your practice. Decide the exact type of practice you desire and the precise type of patient you are most comfortable treating. Unless you can clearly target your market, you will have considerable difficulty developing and communicating a message that prospective and existing patients understand.
Step No. 2: Develop your practice systems. It is pointless to spend time, money, and energy looking for new patients and then not being able to process them. Make sure your practice systems are developed so your entire team can process the new patients you attract in an organized, efficient manner....
I have found that the best marketing actually is good old fashion hardwork. It goes without saying; that honesty, integrity and willingness to adapt to change also are key to office success and personal fulfillment.
I have found that the best marketing actually is good old fashion hardwork. It goes without saying; that honesty, integrity and willingness to adapt to change also are key to office success and personal fulfillment.
"It is what it is".
Oh I agree but when you have cowboys out there with all the bells and whistles, that are attractive, that try to "poach pts" by direct mail, it gets tricky.
Everyone has the right to promote their business but yes I definately think that integrity is the key word.
Cheers Lorraine
Develop a marketing plan that works
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