Re: Football Boot
I believe that there is a potential for these boots to have a place in the market. Although Jeremy makes an excellent point regarding the attempt by Adidas, the product was a different idea in my opinion.
Adidas developed the Predator series with a large surface of dorsal rubber "fins" that were not necessarily a "sweet" spot, but were supposed to allow a player to be more creative with the ball regarding spin, speed, etc.
However, many players felt that the dorsal rubber "fins" were a bit too much, and as the Predator series evolved, the dorsal rubber fins also evolved and decreased in size, shape and location. On the newest and most "expensive" Adidas Predator series, the rubber "fins" still exist, but are located at the dorsal-medial aspect of the forefoot only, really only covering the medial and dorsal aspect of the first metatarsal and hallux. The small, thin, rubber fins are actually almost incorporated into the leather, but DO still exist.
To a soccer player, the most important aspect of the game is "ball touch" and many feel that the larger fins took too much away from "ball touch".
One of the purposes of the new dorsal insert on the Concave, is to actually change the shape of the contact point, to allow a completely different touch on the ball. This way the contact will be in "tune" with the ball, theoretically allowing a more powerful and accurate shot.
Additionally, this insert may help decrease dorsal injuries to the metatarsals. It's yet to be seen whether the dorsal insert will affect "ball touch" and whether or not it will have to be reduced in size, or may eventually come in different sizes for elite players vs. recreational players, etc.
The bottom line is that although many gimmicks come and go, I believe that this shoe has some excellent ideas and has some great potential, though it may have to be "tweaked".
I will be "test driving" a pair shortly and will fill you in on my thoughts.