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The lastes Chiropractic Economics has this article: Attract new patients with 5 people principles
When it comes to getting more patients from lay lectures, there are two facts:
Fact #1: It’s not too late to become a rock star. That’s right: Conducting lay lectures throughout your community is one of the best, most professional, virtually no-cost way to becoming the “rock star chiropractor” in your area — and as a result grow your practice exponentially.
Fact #2: There’s an underlying secret to attracting more patients from your lay lecture, but it’s not about your talk content or your special new patient offer. The secret is about capitalizing upon five simple but key psychological characteristics shared amongst all types of people and audiences to whom you’ll be presenting.
You don’t have to be a psychology whiz, but you do have to have a basic understanding of “human nature” principles. Understanding the top five people principles, and knowing easy techniques to apply during presentations can help you yield a higher number of new patient appointments.
1. People like to come to their own conclusions.
2. People like to hear about themselves.
3. People never feel appreciated enough.
4. People are motivated by curiosity.
5. People will clam up if they feel you don’t really care.