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Pediatric "running shoes" or "fashion accessories"?

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Old 9th November 2006, 09:39 AM
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Rory McFadden Rory McFadden is offline
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Default paediatric "running shoes" or "fashion accessories"?

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I have become increasingly exasperated over the years by the number of children who are referred to my clinic with "in-toe gait" and who subsequently arrive sporting a pair of tiny designer running shoes.Examination of the majority of these mini fashion statements reveals a sole construction that affords little flexibility.Consequently any structural anomoly present can only be exacerbated.
Sportswear manufacturers are always quick to advertise "pronation control" "air-cushioned heel" etc.................. Why dont they promote sagital plane blockage as a new feature of their "Paediatric designer" range?

I would appreciate if anyone knows of any approaches that have been made to the leading sportswear manufactures regarding the ethical and moral responsibility that they have.
In a world that has become all too "brand" conscious, parents who wear a particular well establish brand are only too willing to purchase mini versions of their own footgear in the belief they are doing the best for their children.
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Old 11th November 2006, 04:22 AM
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Given that the shoes are made in "3rd world" countries where the workers get paid minsicule amount (we all know the story), I doubt the companies have any understanding of having moral obligations.
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