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I have become increasingly exasperated over the years by the number of children who are referred to my clinic with "in-toe gait" and who subsequently arrive sporting a pair of tiny designer running shoes.Examination of the majority of these mini fashion statements reveals a sole construction that affords little flexibility.Consequently any structural anomoly present can only be exacerbated.
Sportswear manufacturers are always quick to advertise "pronation control" "air-cushioned heel" etc.................. Why dont they promote sagital plane blockage as a new feature of their "Paediatric designer" range?
I would appreciate if anyone knows of any approaches that have been made to the leading sportswear manufactures regarding the ethical and moral responsibility that they have.
In a world that has become all too "brand" conscious, parents who wear a particular well establish brand are only too willing to purchase mini versions of their own footgear in the belief they are doing the best for their children.