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.....The sneakers, which will come in nineteen different colors and a variety of styles for runners and walkers, have an alarm/GPS (Global Positioning System) tracker hidden within the fabric of the shoe. The company’s press release explains, in the event of a perceived crisis, the wearer can activate a Covert Alarm Locator,” which sends a signal to “the company’s ID Conex” and on to the police.
Who could benefit from this advance in footwear? The New York Post indicates that Fele Footwear plans to target hikers, protective parents, the military, law enforcement and caregivers of Alzheimer’s patients. Daniels is also adding appeal and mystique to the shoes via the original, limited release.
There’s always a demand for the next-big-thing, but will the demand last, and more importantly, will the average runner buy and use them? I just don’t think so. The main reason? The shoes cost a whopping $325 plus $19.99/month in fees for the tracking service. While I recognize the benefit of having an alarm and GPS transmitter, it’s hard to imagine most people shelling out that kind of money for a product that would only last about 500 miles. ....
GPS enabled shoes
Linear Mode
