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Sales of products used to treat diabetic foot ulcers are estimated around $1.5 billion
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An estimated two-thirds of the world’s physicians are not making routine use of advanced wound management products
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Until recently, the product categories with most growth potential were alginates and foams; both have substantial shares of the total market and both are set to increase their shares substantially between 2007 and 2016. Hydrocolloids had a considerable market share in 2007 but their star is in decline; it is anticipated that they will lose several percentage points in the market share table by 2016.
The most significant market entrants are growth factors and, even more dramatically, physical therapies – specifically, negative pressure (also known as VAC therapy) devices. This market sector grew from a small base to gain $1.2 billion by 2007 and is set to capture an estimated 20% of the advanced woundcare market by 2016.
Films, antimicrobials and non-adherent dressings will maintain steady growth although their shares of a vigorously expanding market will decline.