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I have just finished reading the guidelines for advertising in the newly proposed National registration scheme. http://www.podiatryboard.gov.au/index.php.
I question some of the restriction that are being implemented with regards to advertising for private practitioners. Of particular interest is the clause that restricts all podiatrists in advertising testimonials of patients. I am unsure of why the board sees this as a breach of professionalism. A quick look through many private practice online websites shows that this will impact on many private practice clinicians. Some of these guidelines seem very restrictive in promoting the profession to the public not just now but in the future. Is there any process in objecting to these restrictions or have we missed the boat??
Of particular interest is the clause that restricts all podiatrists in advertising testimonials of patients.
Interesting. I missed that. Yes it will mean the testimonials on websites (and the few zillion ones that are already on YouTube). But it is interesting that the Board even ruled on it. After all .... who really cares? Do you believe testimonials anyway? for anything? I would not use them even if I was allowed to.....having said that I do use them for the Boot camps ..... kinda paradoxical isn't it!
__________________ Craig Payne
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What about the part which states that our ads should not encourage "the indiscriminate or unnecessary use" of our services? Not quite sure what that means exactly...isn't that up to the patient to decide whether they think it's necessary to seek treatment in the first place?