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In addition to the Vibram class action, the Reebok and Skechers multimillion $ settlements with the FTC and the class action suits that they are facing , Adidas are now in the firing line over claims made for their minimalist running shoe, the adiPure - a class action was just filed last week: Adidas sued over "barefoot" running shoe claims
__________________ Craig Payne
__________________________________________________ ___________________________________ Follow me on Twitter | Run Junkie God put me on this earth to accomplish a certain number of things - right now I am so far behind, I will never die.
Re: Adidas also being sued over minimalist running claims
"Minimalist shoes" have been very, very good to New York attorneys....we know that one for sure.....
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Kevin
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Kevin A. Kirby, DPM
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California School of Podiatric Medicine at Samuel Merritt College
Re: Adidas also being sued over minimalist running claims
Here is the press release from Reuters: Adidas sued over 'barefoot' running shoe claims
Quote:
- A New York man has sued a unit of Adidas AG, claiming he was duped about the potential fitness benefits of a line of shoes designed to mimic the effect of running barefoot.
In a class action lawsuit filed in federal court in Brooklyn on Friday, plaintiff Joseph Rocco said the $90 pair of adiPure shoes he purchased did not deliver the increased training efficiency and decreased risk of injury promised in advertisements.
The lawsuit was filed against Adidas America Inc, a U.S. subsidiary of German-based Adidas, which makes the adiPure shoes.
Contrary to Adidas' claims, the shoes actually increase the risk for bruising and foot damage, due to their decreased padding and other structural differences from more traditional running shoes, Rocco said in the lawsuit. Rocco said he and other customers were never warned about the potential hazards and that, as a result, he suffered compound fractures after training in the shoes.
The lawsuit seeks to certify a class of everyone who purchased adiPure shoes since their debut in August 2011. Rocco is seeking a refund for the shoes, as well as statutory damages.
Adidas did not immediately return a request for comment.
Adidas launched the adiPure shoes to capitalize on the burgeoning fitness trend of "barefoot running" - running in shoes with articulated toes and minimal padding.
It is apparently the first such lawsuit against Adidas over advertisements for adiPure. In March, a class action lawsuit was filed against Vibram - the maker of barefoot-style running shoe FiveFingers - over similar claims of promoting the shoes' unproven health benefits.
The case is Rocco et al. v. Adidas America Inc., in the U.S. District Court for the Eastern District of New York, no. 12-3015.
Re: Adidas also being sued over minimalist running claims
They also in the spotlight over their "JS roundhouse mids" that have a " shackle" design likened by critics to those worn by black slaves in the 19th century. Oops, seemed like a good idea on the drawing board....
Re: Adidas also being sued over minimalist running claims
Quote:
Originally Posted by Boots n all
Its not like there wasnt a precedent, why do they keep doing this sort of thing
Because the money they make from sales of shoes by using these advertising techniques out-weighs what they loose in legal action. Thus, they still win.
Re: Adidas also being sued over minimalist running claims
For some reason I suspect he means stress fracture rather than compound fracture... One would not need professional examination to know they had a bone sticking thru their skin.
Re: Adidas also being sued over minimalist running claims
excuse me if I'm intruding
I can not understand why there is so much excitement around this type of shoe. Everyone is free to destroy his feet as he wants and then sue anyone.
A friendly greeting
Re: Adidas also being sued over minimalist running claims
Quote:
Originally Posted by Giovanni Curti
I can not understand why there is so much excitement around this type of shoe. Everyone is free to destroy his feet as he wants and then sue anyone.
Of course! I think all these legal cases are just plain stupid and people have to take more personal responsibility, but the companies that are being sued (ie Skechers, Reebok, Vibram and now Adidas) made health claims for their product that were either not supported by the scientific data or did not eventuate to the person who purchased the product ... class action and FTC action in the USA is the way to deal with the claims. As was discussed in the Vibram thread, in Australia we have the ACCC and in the UK there is the ASA who in response to claims order the company to stop making the health claims ... real simple and no lawyers getting rich and no companies being forced into bankruptcy.
I think what we are seeing is just the beginning. Vivobarefoot have left themselves open to the biggest suit based in the claims they have been making. See this thread for their lies.
You will also notice that NONE of the traditional running shoe companies are making health claims for their shoes ... they not going to get sued. Check some recent Runners World mag adverts and see which companies are saying things like "Run in these shoes and you will get less injuries".
__________________ Craig Payne
__________________________________________________ ___________________________________ Follow me on Twitter | Run Junkie God put me on this earth to accomplish a certain number of things - right now I am so far behind, I will never die.
Re: Adidas also being sued over minimalist running claims
Quote:
Originally Posted by Craig Payne
Of course! I think all these legal cases are just plain stupid and people have to take more personal responsibility, but the companies that are being sued (ie Skechers, Reebok, Vibram and now Adidas) made health claims for their product that were either not supported by the scientific data or did not eventuate to the person who purchased the product ... class action and FTC action in the USA is the way to deal with the claims. As was discussed in the Vibram thread, in Australia we have the ACCC and in the UK there is the ASA who in response to claims order the company to stop making the health claims ... real simple and no lawyers getting rich and no companies being forced into bankruptcy.
I think what we are seeing is just the beginning. Vivobarefoot have left themselves open to the biggest suit based in the claims they have been making. See this thread for their lies.
You will also notice that NONE of the traditional running shoe companies are making health claims for their shoes ... they not going to get sued. Check some recent Runners World mag adverts and see which companies are saying things like "Run in these shoes and you will get less injuries".
You know Craig
My grandmother told me
"Better a mouse in his mouth to a cat, that being in the hands of a lawyer"
I think, as you rightly say, it is simply more information about these products and more responsibility on the part of consumers.
Some old are ago, a similar thing happened in the world of skiing, when we switched from skiing to traditional carving. Some people have had injuries because this new type of innovation changed the way of skiing, but people were not well informed. One of my patients has sued a popular ski company. But she was a lawyer ........
friendliness
Giovanni
Re: Adidas also being sued over minimalist running claims
The only way to prevent running injuries is to listen to your body and do your appropriate strength training and stretching to even out and align your own body as much as possible. Running shoes can help you feel better, but usually are secondary to your body mechanics.
The problem with all minimalist shoes is that most runners have been using traditional running shoes for a long period of time...to transition into any new shoe is difficult enough. However to keep changing the heel height, amount of cushioning, support, etc. too fast is just asking for trouble. The runner should understand that the body wil only tolerate change slowly, whether it is mileage, intensity, couple that with a structurally different shoe and you are asling for damage.
Interestingly, people are always looking for the easy way.....doe not work that wAY, the body will react as the structural integrity of the body as a unit responds to new stimuli. To think as a lawyer thinks is shear lunacy...it defies logic
Re: Adidas also being sued over minimalist running claims
Quote:
Originally Posted by ANNETTE RACANIELLO
The only way to prevent running injuries is to listen to your body and do your appropriate strength training and stretching to even out and align your own body as much as possible.
So how do you explain the injuries that we are seeing in those that have done this? How does strengthening and stretching a muscle actually reduce the load in it and make it less prone to injury?
Quote:
The problem with all minimalist shoes is that most runners have been using traditional running shoes for a long period of time...to transition into any new shoe is difficult enough. However to keep changing the heel height, amount of cushioning, support, etc. too fast is just asking for trouble. The runner should understand that the body wil only tolerate change slowly, whether it is mileage, intensity, couple that with a structurally different shoe and you are asling for damage.
Nope. Forefoot running increases the load on a different set of tissues than heel strike running. If that load is too high in an individual runner then you may not be able to adapt and will get an injury. You need to stop touting the party line of rhetoric and propganda and go with what the evidence is saying (ie the injury rate between heel striking vs forefoot is the same)
Quote:
Interestingly, people are always looking for the easy way.....doe not work that wAY, the body will react as the structural integrity of the body as a unit responds to new stimuli. To think as a lawyer thinks is shear lunacy...it defies logic
It is lunacy that people are not taking more personal responsibility for their choices, but if a product promises a health gain and that gain does not eventuate, should you not have the right to ask questions; to complain to advertising standards authorities; to start a lawsuit?
Can you explain why the minimalist running shoe companies are making health gain claims for their product that is not supported by the evidence? The traditional 'heel strike' running shoe companies are not making health claims for their shoes?
__________________ Craig Payne
__________________________________________________ ___________________________________ Follow me on Twitter | Run Junkie God put me on this earth to accomplish a certain number of things - right now I am so far behind, I will never die.
Re: Adidas also being sued over minimalist running claims
Quote:
Originally Posted by ANNETTE RACANIELLO
The problem with all minimalist shoes is that most runners have been using traditional running shoes for a long period of time...to transition into any new shoe is difficult enough. However to keep changing the heel height, amount of cushioning, support, etc. too fast is just asking for trouble. The runner should understand that the body wil only tolerate change slowly, whether it is mileage, intensity, couple that with a structurally different shoe and you are asling for damage.
The research has shown that the body can adapt to a change in running surface in one step. It's quite easy to adapt to one surface or onther, just as it is easy to adapt to one shoe or another. If changing heel heights was a problem then changing from a level surface to running down hill would be a problem. Yes, there may be problems at the extremes, but changing shoes will be similar to changing terrain.
Eric
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Re: Adidas also being sued over minimalist running claims
Eric I am not sure I agree with your comment if you refer to changing a pair of shoes and then going for the exact same run, same heel strike and on the same terrain - so changing one variable (shoes). Would this not equate to placing a new pair of orthotics into a shoe - something we do but always advise a patient to "wear" in gradually unless the orthotics or shoes are similar to the original pair? I agree that the body is able to adapt to terrain up/down hill etc within a range but the training programme is crucial to prevent injury.
I would be interested in reading the research you refer to (?) regarding changing the terrain.
Re: Adidas also being sued over minimalist running claims
Quote:
Originally Posted by PatriciaSampson
You first wrote:
Quote:
However to keep changing the heel height, amount of cushioning, support, etc. too fast is just asking for trouble.
Eric I am not sure I agree with your comment if you refer to changing a pair of shoes and then going for the exact same run, same heel strike and on the same terrain - so changing one variable (shoes). Would this not equate to placing a new pair of orthotics into a shoe - something we do but always advise a patient to "wear" in gradually unless the orthotics or shoes are similar to the original pair? I agree that the body is able to adapt to terrain up/down hill etc within a range but the training programme is crucial to prevent injury.
My point was that terrain will change faster than the shoes. So, I don't see how changing the shoes is aksing for trouble. What kind of trouble are you talking about?
Adidas also being sued over minimalist running claims
Re: Adidas also being sued over minimalist running claims
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